ABSTRACT
This study was carried out to examine promotional problems in the hospitality industry in Hall mark hotel, Enugu State. Specifically, the study examined to what extent the selected hotels in Enugu State have gone in the application of advertising as one of the tools for marketing promotions on hospitality industry. The study also Find out what benefit have accrued to those hotels that applied advertisement in their business. Furthermore, the study intends to Know what the customers have gained from hotel services because of the use of promotional element like advertising by the hotels in Enugu State. Lastly, the study intend to understanding the mode of advertising mostly used by hotels in Enugu State.. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that hotel promotion have created awareness by offering corporate rate with recreational facilities. Also, hotel promotion has created awareness in the provision of easy transportation. Lastly, hotel promotion offer healthy menu options. The study hereby recommend That the hospitality industry should involve experts in the advertising and promotion of hotel services. Also, Investments in marketing by hotel management should be well coordinated in such a way that other aspects of the hotel business are also put into consideration when marketing decisions are being taken.
ABSTRACT
As a result of new and improved technologies and techniques, advertising has witnessed...
ABSTRACT
The study examines the effects of Buhari’s Loss on 2011 Post-presidential Election Violence. In Nigeria the urge to vote i...
ABSTRACT
This research project is a very crucial study for the Nigeria government owned companies. The study was mot...
ABSTRACT
This study delves into the investigation of the covid-19 safety compliance level among Wuse Ma...
ABSTRACT
Niger Delta Basin is one of the most prolific oil producing basins in the world made up of complex structural features which if...
Abstract
This study examined impact of principals‟ leadership styles on teaching and learning in secondary schools in Ilorin metropolis,...
ABSTRACT
This study identifies the roles of information communication...
ABSTRACT
This research project the influence of photographic images in advertising has looked at p...
Abstract
Working capital managemt involves the management of the most liquid resources of the firm which includes cash...
Abstract
This work and research carried out by the researcher has brought new awareness to the issue of Christians a...